These provocative and rude posters are to help raise the issue of inequality in high-performance sports. More specifically the media coverage between Male and Female teams.
Taking a simplistic approach allowed me to create powerful and impactful posters, they make you feel guilty and get you thinking about what is happening with the sports industry here in New Zealand
My first poster is a take on a game plan but I changed it up and created a massive 'Dick'. This was to show that if you have a penis you have more power.
I took the phrase boner and turned it into a humorous tagline. Giving women the power over the use of a penis.
For my second poster, I used two netballs to create BALLS. Another male genital object, another sign if you have BALLS you have power. These balls also represent boobs, but taking another humorous approach depicting that it's always BALLS over boobs.
I added the XY as nipple covers because it's the chromosome makeup for Males, so having them cover the BALLS/boobs helps reinforce the message that men are always on top.
