"Worn by you, me, her, him, they, them. Worn by everyone."
Introducing Worn, a brand designed to empower every person—regardless of gender, identity, or background—to feel confident and comfortable in their own skin. Worn is here to break down the barriers of outdated gender-targeted products and celebrate inclusivity in a world where identity is fluid and personal expression is limitless.
As our understanding of gender continues to evolve, many brands are still clinging to rigid, outdated stereotypes. But the world is changing, and so should the way businesses approach identity. People are embracing fluidity, authenticity, and self-expression, and they want brands to meet them where they are—with honesty, openness, and respect.
In traditional design, visual cues like colour, texture, typography, and shape have been used to signal masculinity or femininity, often reinforcing old ideals. For Worn, I used gender-neutral branding to create a seamless blend of these traditionally separate worlds—where femininity and masculinity are no longer opposing forces, but dynamic and harmonious expressions of identity.
I delved into the rich history of gender identity, weaving my findings into an educational tool that shows how gender has always existed beyond the binary. It’s only now, thanks to movements like Gen-Z’s push for transparency and authenticity, that brands are being called to adapt. The book I created reflects this shift: the first half is black and white, embodying the neutral palette of the present. As you turn the pages, bold, bright colours emerge, symbolising the future—a future that’s vibrant, diverse, and unapologetically inclusive.
One of the most rewarding moments in this project was seeing Worn come to life in a retail environment. Setting the brand up in-store was a real test—would it resonate with the public or fall flat? The response was overwhelming. Within minutes of setting up, customers were interacting with the product, asking about its origins, and inquiring how long it had been available. It was immediate, real-world validation that Worn was striking a chord. It showed me that this is the future of branding—authentic, inclusive, and fearless.
Gender-neutral branding isn’t something to fear—it’s something to embrace. It’s playful, bold, exciting. It’s a chance to rethink the rules and have fun with design. Brands that aren’t inclusive are already being left behind. In today’s world, if you’re not evolving, you’re being forgotten.
I hope Worn inspires you to experiment with gender-neutral branding in your next project. Because change doesn’t happen overnight—it happens in small, bold steps. And together, we can create a world where everyone feels seen, valued, and Worn.
